COMM 1 - INTRODUCTION TO COMMUNICATION MEDIA

The course is designed to give students an overview of the communication process. It is also an introduction to the various forms of mass media – print, film, radio and television; and other fields of mass communication – advertising and public relations.

COMM 2 - INTRODUCTION TO COMMUNICATION THEORIES AND MODELS

The course is after the examination of selected theories and models of communication. Emphasis is on the nature and function of theories and models, especially as these relate to basic principles underlying the scientific, interpretive and critical study of communication phenomena.

COMM 3 - INFORMATION AND COMMUNICATION CAMPAIGN

The course deals with the design, production and evaluation of communication programs aimed at informing and educating publics about agriculture, environment, science, health and human ecology issues.

COMM 4 - JOURNALISM PRINCIPLES AND PRACTICES

This course focuses on the principles and practices on gathering and writing news for the print and online media. It includes other editorial skills such as headlining, layouting, copyreading and proofreading.

COMM 5 - COMMUNICATION AND SOCIETY

This course will survey the history, structure, dynamics, technological innovation and functions of contemporary mass media, focusing on the ethics, problems, criticisms and societal implications of the media. Students will learn about and understand mass media in their historical, social, political, economic, cultural and technological contexts. The course emphasizes power relationships within a social system model that helps ex-plain how mass media industries operate.

COMM 6 - ONLINE/MULTI-MEDIA JOURNALISM PRINCIPLES AND PRACTICES

The course aims deals with the genres, conventions and standards in news practices in various broadcast and print media, and be encouraged to critically evaluate these practices.

COMM 7 - PUBLIC RELATIONS PRINCIPLES & PRACTICES

The course highlights the rudiments of Public Relations through an overview of its history, concepts, and practice. Students will gain an appreciation of the theoretical side of the field through the analysis of cases that narrate how actual companies used Public Relations to their advantage.

COMM 8 - EDITORIAL, COLUMN AND FEATURE WRITING

The course trains students for a career in writing for magazines and other features-oriented publications through creative nonfiction workshops. The latter part of the semester is spent honing their abilities in writing credible editorials and individualistic columns.

COMM 9 - INTRODUCTION TO COMMUNICATION MANAGEMENT AND ENTREPRENEURSHIP

This course provides the students with grounding in conceptual foundations and skills relevant across changing times; principles of good communication re-main robust, informed by many decades of scholarship and practice

COMM 10 - INTRODUCTION TO MEDIA WRITING

The course will help the students learn the basics of writing for a number of applications as well as the style, structure, and techniques involved in journalism, script-writing, advertising, public relations writing, critical writing, writing for interactive and other emerging media.

COMM 11 - INTRODUCTION TO DEVELOPMENT COMMUNICATION

The course tackles concepts and approaches in the use of communication as a development tool. It equips students with competencies needed to implement out-reach projects in local communities in line with the nation’s thrust in accomplishing the millennium development goals.

COMM 12 - RTV AND FILM SCRIPTWRITING

This course covers a basic writing class for television, radio and film, familiarizing the students with television terms and procedures in the preparation for their TV production class. Moreover, simple TV script formats as well as proper use of the different broadcast elements will be taught. In addition, fundamentals of writing for radio as students learn to develop stories and character structures for original scripts which they will write.

COMM 13 - BASIC PHOTOGRAPHY

This course will help students to improve on basic black and white photographic skills while learning some new photographic techniques, e.g., polarization, multiple exposures, negative printing and hand coloring to solve thought provoking photographic problems.

COMM 14 - COMMUNICATION MEDIA LAWS AND ETHICS

The course focuses on the Legal and ethical aspects on media and their effects on society and individuals.

COMM 15 - PERFORMING ARTS

This course is a practical approach to the study of theater covering basic aspects like acting, singing, dancing, directing, and stagecraft. The mounting of an actual production towards the end of the semester would be the culminating activity.

COMM 16 - RADIO PRODUCTION

This course is designed to give students understanding in radio production techniques and equipment used. This includes practice in recording, and editing skills. Students will produce radio commercials and dramas as well as train in the delivery of news and oral commentary.

COMM 17 - INTRODUCTION TO INFORMATION AND COMMUNICATION TECHNOLOGY

This Course focuses the basic technical concepts, principles, models, management and foundational logic of information and communication technologies (ICT). it also examines history, current trends and future of ICT, review of global ICT standards and regulations and the use of contemporary digital ICT for personal, educational and professional growth.

COMM 18 - ORGANIZATIONAL COMMUNICATION

This course is an introduction to concepts pertinent to communication in organizations. It includes relevant theories, technologies, and ethics. The course introduces students to trends and issues that confront organizations.

COMM 19 - INTRODUCTION TO FILM

This course is designed to give students understanding in film production techniques and equipment used. This includes practice in shooting, scripting, and editing skills. Students will produce short film and train in artistic framing and composition and as well as camera operation.

COMM 20 - INTRODUCTION TO COMMUNICATION RESEARCH

Communication research strategy and methodology scientific process; bases for derivation and verification of hypothesis and basic methods of designing research in communication, with emphasis on the application of communication theories to various professional communication areas.  

COMM 21 - PRACTICUM

Internships at radio-television stations, public relations departments of reputable firms, advertising agencies, marketing firms, newspaper or magazine companies, corporate communication offices, and events management organizations are possible options for Mass Communication on-the-job training.

COMM 22 - ADVERTISING PRINCIPLES AND PRACTICES

An introductory course on advertising designed to familiarize students with the principles and practices of this persuasive form of communication. The course aims to discipline the students in the planning and implementation of advertising campaigns.

COMM 23 - BROADCASTING PRINCIPLES AND PRACTICE

This course prepares students to become successful practitioners within the media broadcasting industry. It focuses on the principles and application of digital media practice. With this, students will develop traditional skills and knowledge for use within the communications industries (TV and Radio) and gain an appreciation of how new technologies are used in the world of communication and media.

COMM 24 - VISUAL COMMUNICATION

This course will reinforce the full range of design and production methods from publication layout to computer generated prepress files. A variety of publication problems will be offered to challenge the student’s understanding of digital design and production. Final Cut and the Adobe Creative Suite will be the primary design and production tools.  

COMM 25 - TV PRODUCTION

This course aims to produce graduates who are the television programme makers of the future - creative, motivated, flexible and multi-skilled. Developed in conjunction with television professionals, it focuses on the role of the producer/director and enables students to initiate, develop and produce high quality productions for television as well as building a clear understanding of current professional practice in the wider media industries.

COMM 26 - VIDEO THESIS PRODUCTION

A requirement for graduation, students will be required to conceptualize, develop and produce a video documentary or feature of extended length to exhibit their acquired skills in camera work, editing, scriptwriting, hosting; and to demonstrate critical thinking.

SHC1 - SCIENCE AND HEALTH COMMUNICATION

This course is designed to familiarize students with theory and research on communication in health and ill-ness contexts, focusing on how messages from inter-personal, organizational, cultural and media sources affect health beliefs and behaviors. We will explore communication in health care delivery, health care organizations, as well as health promotion and disease prevention. Spanning multiple levels of communication, different communicative channels, and the use of di-verse communication media and technologies, this course will demonstrate a variety of perspectives from which scholars examine health communication at an individual, family, professional, organizational and societal level. By the end of this course, students should be able to identify a variety of health communication topics, understand the theoretical foundations underlying differences in the ways individuals communicate about health, exhibit familiarity with health campaign strategies and organizational influences on health, and identify strategies for generating successful or beneficial health-related communication (as well as recognize problematic communicative trends)

The Communications Program of San Sebastian College Recoletos de Cavite is geared towards the formation of responsive, values-driven, and competent professionals who:

A. Possess a pioneering spirit and think-out-of-the-box mentality; take it upon themselves to keep abreast with innovations in communication technology.

B.  Have the skills needed to thrive their profession as pertains to research, writing, planning, and production.

C. Express themselves powerfully and clearly in spoken English and Filipino.

D. Have a firm grasp of communication theories, models, and concepts as the groundwork for application.

E. Can take on the rigorous demands of advanced studies should they decide to attend graduate school.