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Main Campus
Manila-Cavite Road, Sta. Cruz, 4100, Cavite City Philippines
Phone: (046) 431-0861
Fax: (046) 431-1461

Cañacao Campus
Padre Burgos St., Bo. Rosario, San Roque, 4100, Cavite City Philippines
Phone: 504-1810-13 / 431-8087
Fax: 504-1810-13 loc. 515

OAR SCHOOLS

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ABOUT US

  • Advertising Executive
  • PR Specialist
  • Market Researcher
  • Internet Marketing Specialist
  • Promotions Manager
  • Product Manager
  • Brand Manager
  • Marketing Consultant
  • Sales Manager
  • Market Representative
  • Communications Officer
  • Telecommunication Marketer

Career Opportunities

MK1 - PRINCIPLES OF MARKETING

This course is designed to familiarize students with the principles and practices in marketing of goods and ser-vices. It is divided into five parts namely: marketing and the Filipino consumer, products, price and the factors affecting price, place, and promotion of goods and ser-vices.

MK2 - PROFESSIONAL SALESMANSHIP

The course will put selling on a professional basis that takes into account the demands of changing times, advanced technologies, new products and sophisticated buyers.

MK3 - CONSUMER BEHAVIOR

This course involves a study of consumer behavior as a tool for marketing decision. It describes the rationale for studying the consumer behavior outcomes, and the consumer behavior process: the psychological core, the process of making decisions, and the post-decisions evaluation.

MK4 - RETAIL MANAGEMENT

This course provides the students with a comprehensive view of retailing and an application of marketing concepts in a practical retail management environment. We will analyze current multi-channel retail strategies among bricks-and mortars and web-based firms. Retailing is changing today, and the successful business will know how to identify, adapt and plan with the changes, without moving away from its core competencies. We will consider: the development of retail format and its strategy, the analysis of a target market, demographic analysis related to site selection, retail personnel issues and category management, buying, financial analysis and pricing will also be investigated.

Course Description

A. To equip the students with the core competencies of professionals in marketing for them to be responsive to the demands of their profession and the rapidly changing business environment.

B.  To develop the students’ entrepreneurial abilities in order to give them opportunities for self-employment.

C. To enhance the students’ proficiency in the local and international marketing arena by developing a curriculum that is congruent to those prescribed by CHED and the professional marketing certification institutions and associations.

D. To develop the research ability of the students for the growth and the development of the marketing industry.

Objectives

Mrs. Arianne D.J. Lacorte, MBA
Head, Marketing Management Department

BSBA Major in Marketing Management

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