MC1 Intro to Mass communication w/ Laws & Ethics for Mass Media

The subject aims to review of communication process. It is focused on the different approaches to traditional and non-traditional media while giving emphasis on the scope and significance of ethical standards and laws for mass media in the Philippines.

MC2 Intro to Communication Theories and Models

This course is after examination of selected theories and models of communication. Emphasis on the nature and function of theories and models, especially as these relate to basic principles underlying the scientific, interpretative and critical study of communication phenomena.

MC3 Development Communication

This course is designed for a better understanding of communication that leads to its meaningful application in the field of development. Hence, this course enumerates and discusses concepts, theories, principles, and methods geared towards development aligned with the UN Millennium Development Goals and the Philippine Medium-Term Development Plan.

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MC4 RTV and Film Script Writing

This is a basic writing class for television, radio and film, familiarizing the students with television terms and procedures in preparation for their TV Production class. Moreover, simple TV script formats as well as proper use of the different broadcast elements will be taught. Additionally, in fundamentals of writing for radio, students will learn to develop stories and character structures.

MC5 Performing Arts

This course is a practical approach to the study of theater covering basic aspects like acting, singing, dancing, directing, and stage craft. The mounting of an actual production towards the end of the semester would be the culminating activity.

MC6 Radio Production

This course is designed to give students understanding in radio production techniques and equipment used. This includes practice in recording, and editing skills. Students will produce radio commercials and dramas as well as train delivery in the delivery of news and oral commentary.

MC7 Organizational Communication

This course is an introduction to concepts pertinent to communication in organizations. It includes relevant theories, technologies, and ethics. The course introduces students to trends and issues that confront organizations.

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MC8 Film Production

A subject focused on introduction to film history and theory. In includes principles and techniques of production film.

MC9 Corporate Communication

Related to Public Relations and Organizational Communication, Corporate Communication trains the Mass Communication student in dealing with various constituents through the extensive study of cases and trends. Additionally, the course will equip students with various management communication skills useful in most business environments.

MC10 Mass Communication Research

Communication research strategy and methodology: scientific process; bases for derivation and verification of hypothesis and basic methods of designing research in communication, with emphasis on the application of communication theories to various professional communication areas.

MC11 Advertising Principles

An introductory course on advertising designed to familiarize students with the principles and practices of this persuasive form of communication. The course aims to discipline the students in the planning and implementation of advertising campaigns.

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MC12 TV Production

This is a practical study of the processes involved in television production – production elements, personnel, producing, editing, directing and storyboarding. Outputs through application of the topics covered are expected at the end of the semester.

MC13 Practicum

Internship at radio-television stations, public relations departments of reputable firms, advertising agencies, marketing firms, newspapers or magazine companies, corporate communication offices, and events management organizations are possible options for Mass Communication on-the-job training.

MC14 Video Thesis Production

A requirement for graduation, students will be required to conceptualize, develop and produce a video documentary or feature of extended length to exhibit their acquired skills in camera work, editing, script writing, hosting; and to demonstrate critical thinking.

JOURN1 Fundamentals of Journalism

A study of the rudiments of newspaper work: news writing, reportage, interviewing, editing, copy reading, and lay-outing. The course also includes a discussion on libel and ethics in the practice of journalism.

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JOURN2 Editorial, Column, and Feature Writing

This course is a work-shop style of the techniques in writing feature articles, editorial essays, and magazine and newspaper columns.

PR1 Public Relations Principles and Practices

The course highlights the rudiments of Public Relations through an overview of its history, concepts, and practice. Students will gain an appreciation of the theoretical side of the field through the analysis of cases that narrate how actual companies used Public Relations to their advantage

PR2 Public Relations Planning and Programming

PR2 takes the study of Public Relations a notch higher by requiring students to conceptualize and develop their own public relations plan, programs, and campaigns with the ends of proposing these to an actual organization or implementation by the students themselves.

PR3 Public Relations Writing and Editing

The course is designed to provide students with exposure to concepts and principle involved in writing in Public Relations. Specifically, this course intends to enhance the skills of the students in writing news releases for different kinds of media, in using creative design as a tool for effective Public Relations programs, and in writing Public Relations papers like pitch letters, media alerts, press kits, speeches, position papers and white papers.

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PR4 Public Relations Production and Management (w/ Events Management)

This course is designed to acquire in-depth knowledge about the specialized field of “event management” and to become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation of special events within Public Relations.

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